Case Study: a major university boosts applications and enrollments with Five Star Call Centers

Major University - Customer Case Study

A major university in the Midwest needed to increase student applications and enrollments. They required a sophisticated contact management strategy to re-engage unresponsive leads and achieve an acceptable ROI on their marketing investment. They partnered with the vendor Five Star Call Centers to implement this solution.

Five Star Call Centers utilized auto-messaging technology to contact dormant leads, followed by live agent calls to spur interest and encourage application completion. This strategy reached a significant portion of the target audience and collected valuable data. The campaign resulted in hundreds of applications and 30 confirmed enrollments. The solution from Five Star Call Centers was more cost-effective than the university's previous direct mail efforts and delivered drastically improved results.