Case Study: a century-old southwestern automobile dealership improves customer service and boosts sales with Five Star Call Centers

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A major southwestern automobile dealership with a century-long history faced challenges with its customer service and sales outreach due to rapid growth. High call volumes had forced them to use an impersonal automated phone system, and voicemails were often not returned for hours or days. Their sales team was also too busy with in-person traffic to proactively contact customers and prospects. They partnered with Five Star Call Centers to restore their reputation for excellent service.

Five Star Call Centers implemented a cost-effective solution, providing live agents to answer inbound calls and manage the switchboard, ensuring customers reached a helpful person immediately. They also launched a proprietary outbound program using the dealership's CRM to drive sales and increase foot traffic. As a result, the dealership was able to refocus on its core competency of face-to-face sales while FSCC turned the contact center into a profit center, minimizing customer frustration and exceeding all expectations.