Case Study: ZoomInfo achieves faster audience activation and higher revenue with Five By Five

ZoomInfo eliminates intermediary costs and speeds near real-time audience activation with Five By Five

ZoomInfo sought to strengthen its data supply chain and enhance audience activation at scale. Their reliance on third-party data intermediaries for activation on The Trade Desk introduced variable costs and delays, which limited campaign agility and restricted revenue potential.

By joining the Five by Five Data Co-Op and connecting directly to its Identity Graph, ZoomInfo eliminated these intermediaries. This solution from Five by Five allowed ZoomInfo to eliminate variable costs, increase audience volume and revenue, and achieve real-time activation agility on The Trade Desk platform.

ZoomInfo