Case Study: a leading ABM platform cuts data costs by 50% with Five By Five

How This Top Growing ABM Platform Slashed Data Costs by 50%

A leading ABM platform was facing significant financial and operational challenges with their previous data broker, including rising per-transaction costs, poor data quality, and a complex integration that required multiple API calls. These issues were eroding their profit margins and consuming their team's time with administrative work instead of customer-focused innovation.

By switching to Five By Five, the platform adopted a new model that provided a comprehensive identity graph with B2B contact data and universal person IDs. This solution from Five By Five eliminated revenue-sharing fees and streamlined data access. The company achieved a 50% reduction in total data costs, a 200% improvement in data resolution rates, and significantly reduced administrative overhead.