Case Study: an AdTech Company expands its advertising audience with Five By Five Data Co-Op

How This AdTech Company Expanded Their Advertising Audience with Five By Five Data

The AdTech company, a provider of a white-label DSP and self-serve advertising platform, faced the challenge of wasted ad spend from solely targeting IP addresses. Their goal was to expand client audiences to reach the right people at the right time, especially when they were not at their work devices. They approached Five By Five to overcome this limitation.

By joining the Five By Five Data Co-Op, the company gained access to a powerful identity graph that linked disparate online and offline data sources to individuals. This enabled person-based marketing across multiple devices. For a Dental Network client, this solution increased the advertising audience size by five times, generating 16 new leads in 90 days compared to a previous partner's 7 leads in seven months.