Case Study: Intentsify achieves persona-level intent targeting with Five By Five

How Intent Data Leader Expanded Buyer Intelligence Solutions with 5×5

Intentsify, a leader in intent data intelligence, faced the challenge of moving beyond limited account-level insights. They needed to develop a persona-level solution to maintain their competitive edge but were constrained by risks from single-source data dependencies, concerns over data freshness, and a lack of device-level targeting capabilities for their clients. To solve this, they partnered with the vendor Five By Five.

By implementing Five By Five's unique membership-driven data network, Intentsify gained access to a continuously refreshed and verified source of high-quality data. This solution enabled them to develop breakthrough products like Buying Group Intent and persona-level targeting, which significantly accelerated their innovation timeline. The partnership provided Intentsify with a stronger data foundation, reduced risk through multi-threading, enhanced overall data quality, and created a significant market differentiation that solidified their leadership position.

Intentsify

Charlie Allieri

President