Case Study: InShared achieves a more recognizable challenger brand with Fitzroy

InShared refreshes its brand over 4 years with Fitzroy

The customer InShared faced a challenge with its brand identity. Although it had established core assets like a pink color and the slogan "We all benefit," its creative materials no longer reflected a modern challenger mentality. Strategic creative agency Fitzroy was engaged to help refresh the brand's recognizability and impact.

Fitzroy’s solution was to introduce a consistent, 3D animated character as the recognizable face of the brand. This character was deployed across all touchpoints, including above-the-line and below-the-line advertising and even internal communications, ensuring a unified brand experience. The work for InShared contributed to Fitzroy's award-winning portfolio, demonstrating the success of the strategic creative approach.

InShared