Case Study: Corendon modernizes its brand with Fitzroy

Corendon launches a multi-market campaign across 5 channels with Fitzroy

Corendon, a well-known travel brand, partnered with strategic creative agency Fitzroy to modernize its brand and create a new, internationally scalable campaign platform. The challenge was to move away from an old character-driven approach and develop a fresh, future-proof creative direction that could work across multiple markets and media channels while staying true to the brand's optimistic DNA.

Fitzroy developed a creative platform focused on the universal emotions of travel, such as anticipation and memorable moments, rather than specific destinations. This adaptable concept was executed across TV, online, social, OOH, and cinema. The solution provided by Fitzroy gave Corendon a modern and flexible foundation for future campaigns, enabling the brand to connect with audiences in a more emotional and contemporary way.

Corendon