Case Study: Transitions Optical enhances virtual try-on and drive-to-store engagement with FittingBox

Transitions Optical drives 95% repurchase with FittingBox virtual try-on

Transitions Optical, a leader in photochromic lenses, faced the challenge of demonstrating their dynamic product range and lens colors to potential customers in an engaging way, especially since the lenses are difficult to showcase when mounted in actual glasses. To address this, they turned to FittingBox for its virtual try-on software for glasses.

FittingBox implemented a Virtual Try-On tool that allows wearers to engage with different lens products, styles, and colors. This solution enabled Transitions to enhance the customer experience and drive engagement. The tool proved successful, with eye care professionals directing customers to use it prior to appointments, which helped to boost traffic to Transitions' stockists.

Transitions Optical