Case Study: Transitions Optical boosts engagement and ECP traffic with FittingBox Virtual Try-On

Transitions Optical - Customer Case Study

Transitions Optical, a pioneer in photochromic lens technology for more than 30 years, wanted a better way to recruit new wearers and help consumers understand and experience its dynamic lens colors and photochromic activation beyond the limitations of in-store demos. To deliver a more engaging, realistic, and seamless experience, Transitions Optical partnered with FittingBox and its augmented reality virtual try-on solution.

FittingBox implemented a customized Virtual Try-On focused on accurately showing Transitions’ full range of lens colors and activation states, as well as how the glasses fit on the user’s face. The solution went live in a little over two months and drove measurable results: visitors who used the VTO were almost twice as likely to search for an ECP on the store locator, increasing engagement and traffic to Transitions’ stockists.

Transitions Optical

Liam Murphy

Digital Marketing Manager