Case Study: Swiss Eyewear Group boosts online eyewear confidence with FittingBox virtual try-on

Swiss Eyewear Group boosts online eyewear trust with FittingBox virtual try-on in 2020

The customer, Swiss Eyewear Group, faced the challenge of how to replicate the essential in-store experience of physically trying on glasses for their online shoppers. They needed a solution that would build customer trust and reduce purchase hesitation when buying eyewear online. To address this, they implemented the FittingBox virtual try-on tool.

The solution from FittingBox provided a high-quality, gamified virtual try-on experience that worked across all devices. This technology gave users an accurate idea of how glasses would look and fit on their face, serving as a unique selling proposition. As a result, Swiss Eyewear Group reported that the tool eliminated customer doubts before purchase and increased engagement by keeping visitors on their page for longer.

Swiss Eyewear Group