Case Study: Specsavers improves online eyewear shopping with FittingBox Virtual Try-On

Specsavers improves online eyewear try-on across 11 countries with FittingBox

Specsavers, the world's largest privately owned optical group, faced the challenge of making its vast selection of eyewear digitally accessible to all customers, including those with high-prescription glasses who found traditional live virtual try-on tools difficult to use because they could not see themselves clearly. Their online strategy required a frictionless, best-in-class experience that worked seamlessly across mobile and web platforms to support both e-commerce and drive-to-store initiatives. To overcome this, they turned to Fittingbox for its Virtual Try-On solution.

Fittingbox implemented its Virtual Try-On technology, which featured a unique removal tool that allowed even high-prescription wearers to see a clear image of themselves. The solution also offered high-quality graphics for a realistic representation of frames. After a successful pilot in the Netherlands, Specsavers rolled out the Fittingbox tool across all 11 of its online markets. The results included incremental improvements in every measured metric, such as customer satisfaction and purchase rates. Customers provided positive feedback on the tool's ease of use and graphics, with many arriving in-store with a more confident idea of what they wanted, which helped improve the overall purchase journey.

Specsavers