Case Study: SmartBuyGlasses improves online eyewear shopping with Fittingbox Virtual Try-On

SmartBuyGlasses Optical Group launches virtual try-on across 40+ domains in 30+ countries with FittingBox

SmartBuyGlasses Optical Group, a leading global eyewear e-retailer operating in over 30 countries, faced the challenge of creating a consistent and high-quality digital experience to help online customers confidently find the perfect glasses. They sought to upgrade from a legacy system to a best-in-class virtual try-on solution that would work across their extensive catalog and numerous international web domains. To address this, they partnered with Fittingbox to implement its Live Virtual Try-On technology.

Fittingbox provided a live Virtual Try-On tool that functions like a virtual mirror, offering a simple and intuitive shopping experience. The solution included access to a vast digitized frame database and in-house 3D Studio Boxes, which accelerated the activation of try-on capabilities for new products. The implementation by Fittingbox led to significant benefits, including customers reporting that received glasses matched their online try-on experience perfectly, which increased purchase confidence. The partnership also provided the flexibility to test new features like the Lens Simulator with the goal of increasing conversion rates and revenue.

SmartBuyGlasses Optical Group