Case Study: SelectSpecs boosts eyewear conversion with FittingBox Virtual Try-On

SelectSpecs boosts conversion by 9% with FittingBox Virtual Try-On

SelectSpecs Ltd, a UK-based online eyewear retailer, faced the challenge of bridging the confidence gap for customers hesitant to purchase glasses online without trying them on. They partnered with FittingBox to implement its Virtual Try-On, Lens Simulator, and PD measurement tools to provide a more intuitive and confidence-driven shopping journey.

The solution from FittingBox was smoothly integrated and well-adopted by users. This implementation delivered significant and measurable performance improvements, including an approximate 9% increase in overall conversion rate, a 19% increase in product conversion, and a 50% increase in conversion from A/B testing sessions where the PD measurement tool was available.

SelectSpecs Ltd