Case Study: KRASS Optik enhances the online eyewear shopping experience with FittingBox virtual try-on

Krass Optik boosts online eyewear shopping across 84 stores with FittingBox

Krass Optik, a German eyewear brand with an online store and a network of physical locations, faced the challenge of replicating the in-store try-on experience for customers shopping from home. They needed a way to allow online shoppers to see how glasses would look on them before making a purchase. To address this, Krass partnered with FittingBox to implement its virtual try-on feature.

By integrating FittingBox's augmented reality technology, Krass Optik enhanced its digital shopping experience, allowing users to try on glasses virtually from anywhere. The solution brought interactivity to the customer journey, helping to meet the demand for a try-before-you-buy option online. This implementation by FittingBox enabled Krass to offer an immersive experience, leading to increased customer satisfaction by removing geographical and temporal barriers to shopping.

Krass Optik