Case Study: Iris Optique Dreux attracts more passersby with FittingBox Virtual Try-On

Iris Optique Dreux draws 10 customers every Saturday with FittingBox

Iris Optique Dreux, an independent eyewear retailer located in a shopping mall, faced the challenge of managing high customer wait times and keeping shoppers engaged to prevent them from leaving. David Mahiet, the store's director, identified the need for an entertaining way to handle a lot of shoppers and improve the in-store experience. The vendor, FittingBox, provided its virtual try-on solution to address this challenge.

FittingBox implemented an interactive display in the storefront window, allowing passersby to experience virtual try-on from the street. This solution attracted significant attention, with the store reporting an average of ten customers lining up to use it every Saturday. It provided a stunning customer experience that set the retailer apart from competitors and allowed the promotion of their entire catalog outdoors. The implementation by FittingBox successfully generated drive-to-store traffic and engaged customers in a novel way.

Iris Optique Dreux