Case Study: Iris Optique Dreux boosts in-store traffic and visibility with FittingBox

Iris Optique Dreux - Customer Case Study

Iris Optique Dreux, an independent eyewear store in a shopping mall, wanted a more engaging way to attract passersby, improve waiting times, and stand out from competitors. The team had already tested less intuitive try-on technology, but needed a fully autonomous in-store experience that would work well in a high-traffic mall environment. FittingBox provided the virtual try-on solution, including OWIZ Street and OWIZ Plugin.

With FittingBox’s large-screen in-store virtual try-on setup, Iris Optique Dreux created a compelling storefront experience that lets shoppers try on frames autonomously before entering the store. The solution increased in-store traffic, improved customer engagement and waiting time, and boosted online performance, with lower bounce rates and stronger SEO visibility; the store reported measurable uplifts of x1.9, x2.4, and x1.3. Iris Optique Dreux also highlighted FittingBox’s responsive support and said they have recommended FittingBox for more than five years.

Iris Optique Dreux

David Mahiet

Director