Case Study: Gunnar boosts conversion with FittingBox virtual try-on

GUNNAR - Customer Case Study

Gunnar, the leading gaming and computer eyewear brand, needed a reliable way to recreate the try-on experience online as eyewear shoppers increasingly expect to test frames before buying. Working with FittingBox, the team looked for a virtual try-on solution that would feel realistic, support their innovative brand image, and help drive more engagement on product pages and in product lists.

FittingBox implemented a virtual try-on (VTO) experience for Gunnar, helping showcase frames and signature lens tint more consistently across digital touchpoints. The results were strong: click-through rate in product lists increased by 1.9x, average session duration on product pages rose by 1.3x, and conversion rate among VTO users improved by 2.4x.

Gunnar

RJ Snyder

Marketing Director