Case Study: GreyHounders boosts eyewear shopping with FittingBox virtual try-on

GreyHounders expands online eyewear shopping since 2018 with FittingBox

GreyHounders, an online retailer of prescription glasses based in Madrid, sought to stand out in the competitive eyewear market and remove barriers for customers shopping online. The company aimed to strengthen its digital presence and offer an innovative purchasing journey. To achieve this, they partnered with FittingBox for a solution.

By implementing FittingBox's high-resolution virtual try-on feature, GreyHounders enabled shoppers to try on glasses directly from their website anytime and anywhere. This solution simplified the buying process and was crucial in defining the company's value proposition as an early adopter of cutting-edge technology in Spain's optical sector. The implementation by FittingBox positioned GreyHounders as a forward-thinking, omnichannel retailer.

GreyHounders