Case Study: Fielmann boosts engagement and conversion with FittingBox virtual try-on

Fielmann boosts virtual try-on conversion 3x with FittingBox

Fielmann Group, a major optical retailer with over 930 stores, sought to measure the concrete return on investment of a virtual try-on feature on its e-commerce website. Partnering with vendor FittingBox, the challenge was to quantify how this technology influenced online customer engagement and sales conversion rates.

FittingBox's virtual try-on solution was implemented and then rigorously tested by Fielmann through an A/B analysis covering five million visited pages. The results were significant. FittingBox's tool led to users visiting three to four times more product pages and increased conversion rates for sunglasses by up to three times. Furthermore, users who used the virtual try-on were twice as likely to book an in-store appointment, driving valuable traffic to physical locations.

Fielmann