Case Study: De Rigo boosts eyewear visibility with FittingBox virtual try-on

De Rigo - Customer Case Study

De Rigo, the eyewear group behind the Police brand, wanted to improve the online visibility and awareness of its sunglasses and optical frames, which consumers typically prefer to buy offline. To address this challenge, the company looked for an augmented reality virtual try-on solution rather than a static photo upload tool, and partnered with FittingBox.

FittingBox implemented a real-time mobile virtual try-on experience on De Rigo’s website, helping customers preview eyewear frames online and then find the nearest store through a store locator. The integration was smooth, the team was highly supportive, and De Rigo reported positive internal feedback, with no major issues around product digitalization or device compatibility.

De Rigo

Alessandro Rigato

Digital Specialist