Case Study: Alain Afflelou Group boosts online conversion with FittingBox FitMix

Alain Afflelou Group - Customer Case Study

Alain Afflelou Group chose FittingBox’s FITMIX HTML5 virtual try-on module to replace an existing eyewear try-on solution that had lower rendering quality and was not mobile responsive. The main challenge was ensuring the experience worked smoothly across the many mobile devices used by their customers.

FittingBox supported the implementation with documentation, a test tool, best practices, and technical assistance, even digitizing more than 700 pairs of glasses in a short time. The results were strong: 30% of users tried the online try-on the day after launch, conversion reached 40% versus an expected 20–25%, and bounce rate improved, delivering a clear positive impact for Alain Afflelou Group.

Alain Afflelou Group

Thierry Pires

Web And Digital Product Director