Case Study: Alain Afflelou Group boosts eyewear shopping conversion with FittingBox Virtual Try-On

Alain Afflelou Group boosts eyewear conversion to 40% with FittingBox

The Alain Afflelou Group, a major European eyewear retailer, was seeking to improve its online shopping experience. Their existing virtual try-on solution had poor rendering quality and was not mobile-responsive, which was a significant concern given the large portion of their traffic coming from mobile devices. To address this challenge, they turned to FittingBox and its Advanced Virtual Try-On technology.

By implementing FittingBox's solution, Alain Afflelou Group gained an ultra-realistic virtual try-on tool that worked seamlessly on mobile. The results were exceptional, with the company achieving a conversion rate of 40%, far exceeding their initial expectations of 20-25%. The vendor's technology provided a strong competitive advantage and received great feedback from users for its realistic rendering of frames.

Alain Afflelou Group