Case Study: Lagree West boosts retention and client engagement with FitGrid

Lagree West boosts client retention to 60% with FitGrid

lagree west, a fitness studio, faced challenges with inefficient client communication and a lack of customer experience insight. They relied on in-person conversations and Instagram messaging, which were difficult to track. The owner, Barbie Bent, sought a solution to improve trainer-client communications, track instructor performance, and increase client retention. They turned to the vendor FitGrid for a solution.

By implementing FitGrid's messaging and feedback tools, lagree west enabled its instructors to build stronger relationships with clients. The solution provided a platform for personal communication and performance tracking. The measurable impact was significant: the studio nearly doubled its client retention rate to 60%, tripled the return rate of first-time visitors, and achieved an 81% open rate on follow-up messages sent through FitGrid. The vendor's tools also became a formal part of staff performance evaluations.

Lagree West