Case Study: JTB Studios boosts client retention and engagement with FitGrid

JTB Studios boosts second-class returns by 29.9% with FitGrid

JTB Studios, a full-service boutique wellness studio, faced the challenge of integrating and marketing its diverse fitness and wellness offerings between its different client bases. To address this, they worked with vendor FitGrid, utilizing its Client Outreach AI to create a more seamless cross-promotion strategy.

FitGrid's solution enabled the studio to devise targeted outreach campaigns and utilize promotional codes, which significantly improved client retention and engagement. The measurable impact included a 29.9% increase in new clients returning for a second class after follow-up, a 73% rate of clients attending two or more classes within 30 days, and a 30% winback rate for previously lapsed clients.

JTB Studios