Case Study: Park Potomac Yoga grows community and streamlines online classes with fitDEGREE

Park Potomac Yoga - Customer Case Study

Park Potomac Yoga, a yoga studio founded by Debi Schenk, faced the significant challenge of pivoting its business online during the COVID-19 pandemic. The owner needed to transition her intimate, community-focused in-person classes to a virtual format while managing the complexities of scheduling and member retention. To address this, she turned to the software and services provided by fitDEGREE.

fitDEGREE implemented its live-streaming feature, which seamlessly synced with Zoom, to facilitate the shift to online classes. This solution provided an easy-to-use platform for both the owner and her members and included support for offering class replays to accommodate busy schedules. As a result, the studio had its best two months of business immediately after the shutdowns began. The tools from fitDEGREE helped slightly improve member retention and allowed the community to stay connected.

Park Potomac Yoga

Debi Schenk

Owner