Case Study: Taylor Stitch boosts mobile performance and sales with Fit Design

Taylor Stitch boosts product adds to cart 17% with Fit Design

Taylor Stitch, a San Francisco menswear brand, needed to redesign its Shopify storefront to better balance its editorial brand storytelling with a practical and efficient online shopping journey. The challenge was to bring product stories closer to the purchase decisions customers make while browsing, especially on mobile. They partnered with the vendor Fit Design for this eCommerce project.

Fit Design reworked the Shopify experience to integrate product storytelling with clear purchase actions and mobile performance. The solution included improved customer follow-up communications. This resulted in a measurable impact, including a mobile product-page LCP improvement from 3.1s to 1.8s, a 17% increase in sessions adding a product to cart, and a 12% rise in online store net sales.

Taylor Stitch