Case Study: SurgiPet streamlines pet owner and referral journeys with Fit Design's Webflow rebuild

SurgiPet boosts completed referral forms by 24% with Fit Design

SurgiPet, a provider of veterinary surgery services, faced the challenge of serving two distinct audiences—pet owners and referring veterinary clinics—through a single website that was built on WordPress. They needed to clearly guide each audience through relevant information and provide practical submission routes. Fit Design was enlisted to redesign and migrate the site to Webflow to address this challenge.

Fit Design executed a WordPress-to-Webflow rebuild, reorganizing content around the separate user journeys and integrating Formstack forms for patient and referral intake. The solution successfully connected educational information with practical action. The results included a faster mobile experience, with a Largest Contentful Paint time reduced from 3.7s to 2.0s, and a 24% increase in completed referral forms.

SurgiPet