Case Study: Stormborn achieves credible, high-conversion defence web presence with Fit Design

Stormborn launches autonomous defence website with Fit Design and boosts traffic from 0 to 250 in 30 days

Stormborn, a company building autonomous surface vessels for maritime defence, needed a website that could establish credibility with investors, defence buyers, and maritime operators. The challenge for vendor Fit Design was to create a site that explained the highly technical product clearly while looking as engineered as the hardware itself, serving as a vital trust signal for a company raising investment.

Fit Design built the website from the ground up in Webflow, creating a dark, radar-inspired design with distinct sections for Stormborn's two products. The solution included clear capability explanations and key trust signals. Post-launch, the site achieved a performance score of 93, increased traffic from zero to 250 users, and saw a 100% increase in engagement rate within the first 30 days.

Stormborn