Case Study: LUX Rewards improves partner engagement with a Fit Design Webflow website redesign

LUX Rewards boosts qualified partnership enquiries by 19% with Fit Design

LUX Rewards, an enterprise-facing loyalty and rewards technology platform, needed a clearer website to help prospective commercial partners understand its services following a change in ownership. The challenge was to simplify the platform's complex commercial offer and provide a clear starting point for potential partners. Fit Design was engaged to complete a website redesign on the Webflow platform.

Fit Design redesigned and rebuilt the website in Webflow, reshaping the content hierarchy and developing a custom visual system with illustrations and iconography. The solution provided a more coherent and responsive digital presentation. The results included a significant improvement in site performance, with mobile page load times dropping from 3.4s to 1.8s. The redesign also drove a 24% increase in sessions exploring partner information and a 19% rise in qualified partnership enquiries.

LUX Rewards