Case Study: 2D Figure Painting boosts sales and conversions with Fit Design’s Shopify store

2D Figure Painting boosts mobile product-page LCP to 1.9s with Fit Design

The customer, 2D Figure Painting, is a studio that creates custom anime figure repaints for collectors worldwide. Their challenge was building a Shopify store that could properly showcase their detailed craftsmanship and clearly explain the custom ordering process to potential buyers, moving them from discovery to purchase. Fit Design was hired to address this.

Fit Design designed and developed a responsive Shopify storefront organized around character collections and detailed product pages. The solution combined extensive photography with clear repaint options and ordering information. This approach led to a significant measurable impact, including a reduction in mobile page load time, a 24% increase in sessions adding a figure to cart, and an 18% increase in online store net sales.

2D Figure Painting