Case Study: Weird Fish achieves an 8% conversion uplift and 2% higher revenue per visitor with Fit Analytics' Fit Finder

Weird Fish - Customer Case Study

Weird Fish, a UK lifestyle clothing and accessories retailer, needed to drive growth in a highly competitive market while preserving its already-low returns rate and delivering a best-in-class sizing experience. To achieve this, Weird Fish partnered with Fit Analytics and deployed its Fit Finder sizing solution to improve shopper confidence and unlock additional sales.

Fit Analytics integrated Fit Finder quickly with zero negative impact on existing resources, and an A/B test of ~100,000 shoppers (27 Jan–31 Mar 2017) showed clear gains: shoppers using Fit Finder delivered an 8% uplift in conversion and a 2% increase in average revenue per visitor, while Weird Fish maintained its outstanding low returns—supporting a successful ongoing partnership.

Weird Fish

James Lloyd

E-commerce Manager