Case Study: THE ICONIC achieves 6% higher net revenue with Fit Analytics Fit Finder

THE ICONIC lifts net revenue 6% with Fit Analytics

Fit Analytics partnered with THE ICONIC, a leading Australian online fashion and sports retailer. The company faced the challenge of operating in a highly competitive multi-brand environment with a vast and constantly changing product range. Their goal was to find a sizing solution that would instantly boost e-commerce performance by helping customers choose the correct size, thereby reducing returns while maintaining their customer-friendly return policy.

Fit Analytics implemented its Fit Finder solution, which was smoothly integrated without disrupting the site's high traffic. The results from a three-month A/B test showed that shoppers using the Fit Analytics tool had a 1% higher conversion rate and a 0.4% lower return rate. Overall, Fit Analytics contributed to a 6% increase in net revenue for THE ICONIC.

THE ICONIC