Case Study: Simons achieves a 2% conversion lift and 10% higher net revenue per visitor with Fit Analytics Product Suggestions

Simons boosts conversion 2% with Fit Analytics Product Suggestions

Fit Analytics partnered with Simons, a major Canadian fashion retailer, to build on the success of their existing Fit Finder tool. The company sought to further enhance its online customer experience and unlock additional revenue by driving product discovery, specifically aiming to help shoppers who encountered items that were out of stock or unlikely to fit well.

The solution implemented was Fit Analytics' Product Suggestions feature, which was easily activated within their current setup. This feature automatically recommends alternative in-stock items that are sure to fit when a shopper reaches a sizing dead end. In a two-month A/B test, Fit Analytics delivered impressive results: a 2% increase in conversion rate, a 10% increase in net revenue per visitor, and a 5% increase in average order value.

Simons