Case Study: Ridestore achieves a 9% increase in value per visitor with Fit Analytics Fit Finder

Ridestore lifts conversion rate 4% with Fit Analytics

Swedish outdoor retailer Ridestore faced a challenge in its saturated market: eliminating sizing uncertainty and building deeper trust with its customers across multiple European regions. Differing regional fit expectations and evolving in-house products made their static size charts insufficient. Ridestore partnered with Fit Analytics and implemented its Fit Finder solution to provide a responsive, multi-language sizing tool that could address customer needs in real time.

Fit Analytics implemented its Fit Finder tool, which was seamlessly integrated and then tested against a static size chart in a two-month A/B test. The results were significant. Shoppers using Fit Finder showed a 4% higher conversion rate and a 7% lower return rate. This increased confidence led to a 4% increase in average order value and a 9% increase in value per visitor, demonstrating a clear positive impact for Ridestore.

Ridestore