Case Study: Mammut boosts conversion and cuts returns with Fit Analytics Fit Finder

Mammut - Customer Case Study

Mammut, the Swiss outdoor adventure brand, needed a better way to help shoppers choose properly fitting apparel and gear for demanding outdoor conditions. With fit and safety being critical to customer confidence, Mammut turned to Fit Analytics and its Fit Finder product to improve the sizing experience.

Fit Analytics implemented Fit Finder through a quick, hassle-free integration and multilingual support for Mammut’s global audience. In a two-month A/B test against a static size chart, Fit Analytics helped Mammut achieve a 22% increase in conversion rate and a 20% reduction in return rate, showing a clear positive impact on e-commerce performance.

Mammut

Martijn Jegerings

Head of Digital Marketing