Case Study: Breuninger boosts conversion and reduces returns with Fit Analytics Fit Finder API

Breuninger boosts conversions 40% with Fit Analytics

Breuninger, a German luxury fashion and lifestyle department store, sought to translate its signature in-store personal shopping experience to its online shop. Their challenge was to find a sizing solution that would provide a personalized touch throughout the customer journey. After successful initial tests, they partnered with Fit Analytics and its Fit Finder API to expand their personalization vision beyond the product page.

Using Fit Analytics' Fit Finder API, Breuninger fully customized the user experience to offer personalized size advice in key locations across their site, including user profiles and wishlists. This solution led to a 40% increase in conversion rate, a 2% decrease in return rate, and a 149% increase in size recommendations generated, delivering a significant bottom-line benefit for the business.

Breuninger