Case Study: ARMEDANGELS boosts conversion and reduces returns with Fit Analytics’ Fit Finder

ARMEDANGELS - Customer Case Study

Armedangels, the sustainable fashion brand known for its ethical apparel and denim, wanted to reduce returns and improve the shopping experience for customers trying to find the right size. To support this goal, the brand partnered with Fit Analytics and used its AI size advisor, Fit Finder.

Fit Analytics implemented Fit Finder in Armedangels’ online shop, and a later A/B test showed clear gains versus a standard size chart: a 29.9% increase in conversion rate, a 2.4% reduction in return rate, a 47% increase in average order value, and a 105.5% increase in revenue per visitor after returns. Fit Analytics also projected a 9x ROI from the solution.

Armedangels

Teresa Winterwerber

Digital Merchandise Manager