Case Study: ARMEDANGELS boosts conversion and cuts returns with Fit Analytics’ Fit Finder

Armedangels boosts conversion 29.9% with Fit Analytics

Armedangels, a sustainable fashion brand, sought to reduce its environmental impact by tackling high return rates, particularly in its denim category. To provide better sizing guidance and a more personalized shopping experience, the brand partnered with vendor Fit Analytics to implement its AI size advisor product, Fit Finder.

The solution from Fit Analytics was implemented after a short integration. A recent A/B test confirmed its effectiveness, showing a 29.9% increase in conversion rate and a 2.4% decrease in return rate for users of Fit Finder. Armedangels also benefited from a 47% increase in average order value and a projected 9x ROI, demonstrating the significant measurable impact of the Fit Analytics solution.

Armedangels