Case Study: AMARO achieves 2% higher conversion and 4% lower returns with Fit Analytics Fit Finder

AMARO boosts conversion by 2% and cuts returns by 4% with Fit Analytics

AMARO, a Brazilian digital-native womenswear brand, faced the challenge of ensuring sizing satisfaction across its extensive product range and diverse consumer base. Their goal was to provide a consistent and confident fit experience for shoppers across all channels, including online, mobile app, and their brick-and-mortar Guide Stores. To address this, they turned to vendor Fit Analytics and implemented its Fit Finder solution.

Fit Analytics implemented its Fit Finder tool across all of AMARO's sales channels. The solution was tested via a transparent A/B test and delivered a 2% increase in conversion rate and a 4% reduction in return rate over a two-and-a-half-month period. This performance led to a significant improvement in bottom-line results for the brand.

AMARO