Case Study: Alpha Industries achieves 6.23% net sales increase with Fit Analytics' Fit Finder

Alpha Industries - Customer Case Study

Alpha Industries, a Tennessee-based heritage apparel brand known for its military flight jackets and outerwear, sought to unlock additional e-commerce revenue by addressing sizing and fit confidence online. To tackle this challenge they partnered with Fit Analytics and deployed Fit Finder to improve size guidance and reduce fit-related friction for shoppers.

Fit Analytics integrated Fit Finder quickly with no negative impact on resources and ran an A/B test (Dec 15, 2016–Jan 9, 2017) across 260,000 shoppers. The Fit Analytics solution drove a 5.7% lift in conversion rate, a 6.3% increase in total orders, a 0.4% rise in average order value, and an overall net sales increase of 6.23% during the initial test period.

Alpha Industries

Matthew Pantoja

Vice President of Global Marketing And E-Commerce