Case Study: Alpha Industries increases net sales by 6.2% with Fit Analytics Fit Finder

Alpha Industries boosts net sales 6.2% with Fit Analytics

Alpha Industries, a renowned American military heritage apparel brand, faced the challenge of maximizing its e-commerce revenue and sought to unlock extra sales by improving the online sizing experience for its customers. They partnered with vendor Fit Analytics to address this opportunity and assess sizing as a key area for growth.

Fit Analytics implemented its Fit Finder solution, which was integrated quickly and smoothly. The results from the A/B test showed that shoppers using the tool experienced a 5.7% increase in conversion rate and a 6.3% increase in total orders. This led to a net sales increase of 6.2% for Alpha Industries from Fit Finder-influenced purchases, significantly moving the needle for their e-commerce business.

Alpha Industries