Case Study: SAP achieves localized communications efficiency with FISION

SAP - Customer Case Study

SAP Ariba, a global software and information technology services company, needed to improve localized communications, increase sales process efficiency, and maintain legal compliance across business units nationwide. Sales reps struggled to find current, on-brand assets and campaigns, while marketing teams were bogged down by one-off requests and leadership lacked visibility into communication effectiveness.

FISION worked with SAP Ariba to build a distributed marketing platform that centralized digital content and campaigns, applied customized user hierarchy and business rules, and enabled easy creation of on-brand communications across email, mobile, print, social, and web. The solution also provided detailed reporting and analytics on outreach activity, helping SAP Ariba improve consistency, efficiency, and visibility across its marketing and sales communications.

SAP