Case Study: JMG Group achieves a unified digital presence and stronger organic growth with Fishtank Agency

JMG Group boosts organic sessions 8% with Fishtank Agency

The customer, JMG Group, a UK-based insurance group, faced the challenge of having a fragmented digital presence that failed to reflect its growing scale after multiple acquisitions. Their separate broker websites lacked a unified story, making it difficult to present a clear identity to investors, insurers, and recruits. Fishtank Agency was engaged to address this encompassing challenge of brand, website, and digital strategy.

Fishtank Agency created a unified brand platform and website that balanced a strong group identity with the individuality of each local broker. The solution included an audience-led site architecture and an agile SEO program. The results were significant, with JMG now ranking in the top ten for broad insurance terms and achieving an 8% year-on-year increase in organic sessions. Fishtank Agency's work also boosted branded search impressions by 13% and clicks by 35%, converting the new group story into measurable demand.

JMG Group