Case Study: J2O creates a bold in-venue launch for Dragon Berry with Fishtank Agency

J2O launches Dragon Berry in Tenpin venues with Fishtank Agency

The customer J2O, a brand from Britvic, faced the challenge of creating a fun and eye-catching campaign to launch their new Dragon Berry flavour in Tenpin bowling venues. They needed in-venue screen animations that were exciting, relevant to the environment, and capable of driving instant awareness. Fishtank Agency was engaged to develop a creative solution for this campaign launch.

Fishtank Agency developed a playful, high-energy animation featuring a bowling ball striking J2O bottles set up like pins. Their solution involved close collaboration with the client's team to refine the concept and ensure brand consistency. The result was an immersive campaign that transformed digital screens into engaging brand moments, successfully capturing the attention of families and younger audiences and reinforcing J2O's reputation for playful launches.

J2O