Case Study: Horde builds a bold new brand and website with Fishtank Agency

Horde launches a bold new brand and website with Fishtank Agency

Fishtank Agency was approached by Horde, a surveying firm based in England, with a unique challenge. The client wanted to break away from the traditional, founder-led naming conventions common in its industry and develop a bold, modern brand that could effectively speak to both its commercial and home services audiences.

The solution implemented by Fishtank Agency began with a strategic brand workshop that led to the creation of the new name "Horde," which reflected the firm's collective strength. Fishtank developed a complete brand identity and a new dual-audience website, resulting in a confident, modern brand that stands out in a traditional field. The vendor helped spark a movement, positioning Horde as a collaborative and transparent new standard for surveyors.

Horde