Case Study: Festive Road refreshes its brand identity with Fishtank Agency

Festive Road refreshes its global brand identity with Fishtank Agency in 2025

Festive Road, a global provider of business travel, expense, and event management, engaged Fishtank Agency for a brand identity refresh. Their challenge was that their old branding no longer reflected their evolution into a dynamic, modern, and global team. They needed a new identity that communicated their expertise in global connection while retaining some established brand equity.

Fishtank Agency developed a comprehensive new brand identity centered on a custom emblem of location pins forming an 'F', representing travel and connection. The solution included a refreshed color palette, custom typography, vibrant patterns, and a full suite of brand guidelines. The result was an instantly recognisable and adaptable brand that reinvigorated the internal team and strengthened Festive Road's position in the competitive market.

Festive Road