Case Study: City Taxis achieves a bold brand evolution with Fishtank Agency

City Taxis boosts brand engagement with Fishtank Agency

City Taxis, a major local taxi fleet in Yorkshire, England, approached Fishtank Agency with an initial goal of a modest rebrand and new website. Their challenge was to create a fresh identity for their core service and find an engaging way to launch their innovative sub-brands and community initiatives, all while working within a limited initial budget.

Fishtank Agency delivered a comprehensive solution, developing a bold new brand identity and website that unified the core service with distinct sub-brands like City Grab. The strategy amplified their community impact across all touchpoints, from vehicles to digital apps. This approach yielded significant results, including over 50 million page views and substantial app downloads for their Citygrab service, successfully repositioning City Taxis as a modern, community-driven transport company.

City Taxis