Case Study: Central Technology evolves its brand and boosts website engagement with Fishtank Agency

Central Technology increases website users by 40% with Fishtank Agency

The IT solutions provider Central Technology approached Fishtank Agency with the goal of evolving its brand and digital presence in time for its 20th anniversary. Their existing platform was holding them back, and they sought a new strategy and design to better reflect their vibrant identity and support their marketing and lead generation goals.

Fishtank Agency developed a comprehensive brand evolution, including a new visual identity with custom 3D illustrations and patterns, a refreshed tone of voice, and a modular WordPress website. The solution empowered the client's marketing team and included tools like cost calculators to streamline lead generation. The results were significant, with the new site driving a 40% increase in website users, a 15% rise in organic search traffic, and a nearly 7% increase in engaged sessions shortly after launch.

Central Technology