Case Study: Britvic achieves a vibrant Hollywood Bowl launch with Fishtank Agency

Britvic launches Spare No Thirst activations with Fishtank Agency for Hollywood Bowl

Britvic Carlsberg approached Fishtank Agency with the challenge of launching their new beverage partnership with Hollywood Bowl. The goal was to manage the major brand switch from Coca-Cola to Pepsi products in a way that would engage the venue's younger, family-oriented audience. Fishtank was tasked with developing a compelling strategy and creative activations to ensure a smooth transition, drive sales, and enhance brand recognition for Britvic Carlsberg's portfolio.

Fishtank Agency developed the "Spare No Thirst" campaign, a suite of vibrant and interactive activation ideas including a scavenger hunt, instant-win prizes, and summer-themed branded merchandise. The solution focused on creating fun, engaging experiences that seamlessly integrated the new brands into the Hollywood Bowl environment. While specific metrics are not provided in the text, the agency's work successfully provided Britvic Carlsberg with a flexible and impactful strategy to launch the partnership with memorability and energy.

Britvic